What is Video Content Marketing and why it works so well in 2022

what is video content marketing

You may well wonder exactly what is Video Content Marketing and how it can benefit you. Video content marketing is a type of marketing strategy that includes the distribution of video content on webpages and social media platforms. It has numerous benefits in this digital age, such as increasing brand awareness, generating leads, and boosting sales.

Storytelling and why it’s so powerful

Storytelling is a powerful tool for communication. It’s not just a way to entertain or inform, it’s also a way to shape our understanding of the world. On a personal level. And video lends itself perfectly to the narrative.

The power of storytelling is not just in what it communicates but in how it communicates, it’s about making sure that people are listening intently and connecting with what you have to say.

How to Create a Video Marketing Strategy That Works

Video marketing is an effective way to reach customers. It’s a popular marketing strategy for businesses that want to increase online visibility and get more traffic. Video marketing is also a great way to promote products or services, educate potential clients, and create a brand image or personality. Or… yep, you guessed it… tell a story.

There are many ways to go about creating a video marketing strategy. But before you start filming (or creating) your first video, think about the purpose of your video and the benefits it will provide for your business. Keep in mind that there are several types of videos you can create: product videos, testimonial videos, how-to videos, explainer animations, etc. If you need help on how to prioritise what kinds of videos you should make first. We can help.

Create Videos That Convert with These 3 Conversion Techniques

Video marketing is an effective way to engage with customers and convert them into customers. It is an excellent way to do this because it gives you the opportunity to show your brand and products in a more interactive way.

The three conversion techniques are:

1) Call-to-action – This technique helps people know what they should do next. It should be placed at the end of the video so that it is clear what action they need to execute.

2) Storytelling – This technique engages people because it tells them a story and makes them want more. It gives them a chance to relate and to resonate with your brand. Build trust.

3) Social Proof – This technique uses testimonials from other people who have had success with your product or service. Nothing is more persuasive than a genuine review. Got a five star client? Let’s entice them to do a testimonial.

4 Ways to use Video Content on Social Media

Video content on social media is an effective way to engage with your audience.

It is the best way to show what your business does and how it can help the lives of others.

There are three ways you can use video content on social media:

1) Use video to tell a story.

2) Create a series of videos that teach people one skill at a time.

3) Promote your business with video ads.

4) Testimonial Videos

Our new monthly packages here at Tweak Video – Social Sprint

We have designed a new credit system which is both versatile and regular. It gives many options for regular video content meaning that your Social Media followers will feel in the loop about your news and new product lines.

Thinking creatively about what video content to produce can be tough. That’s where we can help, every month! No need to study exactly what is video content marketing.

Check out our pricing page here for more information (coming soon).

Conclusion: How To Use Video Content Marketing for Business in 2022

Video marketing is a powerful tool for businesses to reach their target audiences, and it can be used in many different ways. It can be used for product launches, or it can be used to educate customers about a new product. The key is to be consistent, build your followers across multiple channels and nurture with relevant, rich video content that they’ll share for you.

Visit our portfolio page – Click here to see examples from Tweak Video

If you need some ideas, pop me an email matthew@tweakvideo.com

If you’re a fan of LinkedIn follow our company page – Jump to LinkedIn – Tweak Video

Thanks for reading this short guide on exploring what is video content marketing.

Matt, Founder, Tweak Video Limited

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