Video Production: What is 4K or Ultra HD and do I need it?

When assessing your Video Marketing requirements you may stumble across Ultra HD or 4K. What should you opt for when seeking Video Production?

HD = 1920 x 1080 pixels. 4K = 4096 x 2160. Baffled? Don’t be : – )

Standard HD is still a great standard for Online Video although Youtube now accepts 4K video which is FOUR times clearer than HD. The first place to start is intended use. Is it primarily for Broadcast or for the Web? For the former I’d¬†definitely opt for 4K as you can always down-convert. If it’s for online use I’d simply stick to HD for now as most home consumers are slow to adopt Ultra HD televisions. The budget conscious should choose HD also.

I’m writing all of this of course on my iMac which has a 5K retina display!! If you need assistance with Video Marketing Strategy or Production, get in touch today: or visit our website

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