Video Marketing trends: what to look out for in 2020
Whether 2D Explainer Videos are your thing or a high-spec 3D Animation render, I’m predicting these to be big this year for Video Marketing;
Social Video
With attention spans of generation Z’s getting shorter and shorter, having your instagram video primed for an intellectual goldfish will stand you in good stead. Load, and I mean heavily, the first 3-5 seconds of any video destined for Insta with highly relevant hooks. This will grip any millennial’s thumb faster than a switch in a teenager’s mood swing.
Youtube Advertising
It’s a specific edit of video. Don’t slap your web-page “conversion booster” video on to a Youtube campaign. You’ll burn cash quickly. Do ask your video agency to make a special edit from your existing video. And really, you want people to press skip ad. If they’re not interested after six seconds, by skipping, they are conserving your budget.
Re-marketing
Ever typed in a search on Google and media related to those results have followed your around online? Yup, that’s re-marketing. Open a private browser window to prevent your spouse second guessing your romantic secret weekend away (in Bognor Regis). Video is now a big part of re-marketing, whether it’s a youtube ad or an animated gif on the display network. Done right, it’s very powerful!
DIY video content
There are a few providers out there who combine access to stock video (millions of hours) and use clever algorithms for animated text over the top. Well worth a look are solutions like Promo.com, Moovly and Viddyoze. Really cost effective and remember to allocate a chunk of time for content creation on a regular basis.
DIY Animation
Solutions like Toonly, Renderforest and Vyond (formerly GoAnimate) are great for explainers if you have the time to invest. The platforms are a bit quirky and lower tier subscribers have to sometimes carry their watermark, but they are a great place to start for beginners on low budgets.
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