Explainer Video: Do you need one?

Including an explainer video on your landing page can boost your conversion rate by up to 80% (Unbounce) so if you have a website then the answer is simply yes. A better question to ask is “how much do you need to spend?” Find below some golden rules you can follow to get the most from […]

Video Production or Animation – How to choose which one?

Both Video Production and Animated Films have a place in today’s modern marketing mix. When though should you adopt one over the other? What are the pros and cons? Here’s our quick guide on how to decide; Can you film it? If it’s a microscopic process like medical or scientific for example, then it’s most […]

Video Marketing: How to stop your viewers nodding off!

Two minutes is the answer. Two minutes is too long for a front page video. Research suggests that viewers are more likely to click play if the duration is showing anything less than two minutes (Wistia). Less is more. It’s perfectly acceptable to have a promo video on your website front page of 60 seconds […]

We’re Hiring – Animator/Motion Graphic Artist (Graduate Position)

Animator/Motion Graphic Artist (Graduate Position) Tweak Video £14,400 per year contract, Redditch We are looking to recruit a talented creative to work with Tweak Video to assist with all aspects of motion graphic design. Successful applicants will be educated to degree level (or similar) with a relevant qualification and will be responsible for delivering motion […]

Video Production: Foreign language videos.

Video Marketing: Foreign language videos for overseas markets. First off, where possible, know your target market from the project start. This way, we can storyboard a corporate video assignment (or animation) in a particular way, making translations into multiple languages a more fluid task. An easy example of this would be to omit any images […]

Video Production and the correct way to upload on YouTube

YouTube loves Video Production when it’s done correctly! Grrrr… You’ve planned, filmed, edited and now finally uploaded your video to Google-owned YouTube and BLAST! What are those stupid black lines on the top and bottom? I thought I’d take a moment to explain some Video Production terminology to help you out. A good place to […]

Video Production: What is 4K or Ultra HD and do I need it?

When assessing your Video Marketing requirements you may stumble across Ultra HD or 4K. What should you opt for when seeking Video Production? HD = 1920 x 1080 pixels. 4K = 4096 x 2160. Baffled? Don’t be : – ) Standard HD is still a great standard for Online Video although Youtube now accepts 4K […]

The Value of Music in Video Marketing

Engagement is everything and Music in Video Marketing is a must. You’ve got six seconds. So grab em!!   Keep any intro short and sweet and really think about music track selection to keep the viewer attention right on your content. Have a look at this LinkedIn video on YouTube; The music is so ace. […]

Personalised Videos – the future of Video Marketing

One true innovation we’re seeing in the land of Video Marketing is the continued emergence of Personalisation. The seamless integration between a Video clip (be it film or animation) and a company’s CRM system. The delicate balance between creative, engaging content and Minority Report style tech is here. Now. Whilst the driving force behind this […]

Emerging Video Marketing Trends for 2016

2015 was a busy year in video marketing. In July, YouTube announced that 400 hours of video were being uploaded to the site every minute. In November, Facebook announced that they are generating 8 billion video views per day. And according to Tubular Labs, 654.7 million videos have been uploaded by 66.7 million creators in […]