You’re primed for a killer email campaign.
👇 Check out the example video below!
You need some extra spark by adding video – what’s the secret to max out your success rate?
This month we’ve made a 2D explainer animation video for our friends at e2e integration.
They make Apps for the education sector, and in this case our target was Academies and Schools in Wales 🏴
✅ We used a Welsh accented voice over artist for a personal, regional touch
✅ We synchronised the Call to Action text in the video to the email text
✅ The video was kept concise at 60 seconds (120 word script) – no one nodding off here 🥱
✅ The “next action” for the viewer was adjacent to the video and easy to spot!
✅ We “compressed” the video to a low bit-rate for a smaller file size to send on email, without loss of quality
✅ Subtitles were used for silent viewing
👉 Top Tip – please allow at least 30 days to order a video and a / b test on your email server
Visit our portfolio page – Click here to see examples from Tweak Video
If you need some ideas, pop me an email firstname.lastname@example.org
Follow our LinkedIn company page – Jump to LinkedIn – Tweak Video
Thanks for reading this short guide on how using animated video in email campaigns 👍🏼
Matt, Founder, Tweak Video Limited