Case Study: Animated Video in Email Campaign and the 6 secrets to success

You’re primed for a killer email campaign.

👇 Check out the example video below!

You need some extra spark by adding video – what’s the secret to max out your success rate?

This month we’ve made a 2D explainer animation video for our friends at e2e integration.

They make Apps for the education sector, and in this case our target was Academies and Schools in Wales 🏴󠁧󠁢󠁷󠁬󠁳󠁿

✅ We used a Welsh accented voice over artist for a personal, regional touch

✅ We synchronised the Call to Action text in the video to the email text

✅ The video was kept concise at 60 seconds (120 word script) – no one nodding off here 🥱

✅ The “next action” for the viewer was adjacent to the video and easy to spot!

✅ We “compressed” the video to a low bit-rate for a smaller file size to send on email, without loss of quality

✅ Subtitles were used for silent viewing

👉 Top Tip – please allow at least 30 days to order a video and a / b test on your email server

If you need some ideas, pop me an email matthew@tweakvideo.com

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Thanks for reading this short guide on how using animated video in email campaigns 👍🏼

Matt, Founder, Tweak Video Limited