Less is more. It’s perfectly acceptable to have a promo video on your website front page of 60 seconds – in fact we encourage it.
My advice would be to any businesses considering Video Marketing is this: request multiple edits of a film. Why? Because the additional cost is so small. The shoot is taking place so we may as well take maximum advantage of having the crew there. Have a short, snappy film on the front, and a longer edit of the same film somewhere else on the site. Chances are surfers will visit your site a more than once before enquiring and in longer sales cycles they’ll be ready to consume something longer.
Grab your YouTube channel and start your journey to greater engagement today!